Context
The client is a Romanian-based online store specializing in Home & Decor products. They had been running online campaigns but were dissatisfied with low sales volume and an unprofitable ROAS.
Identified Problems
- Underperforming Shopping Ads
- Poorly optimized campaigns targeting broad, generic keywords
- High cost per conversion (85 RON)
- Low return on ad spend (ROAS 4.5)
What I Did (Key Actions)
✅ Restructured the account by organizing campaigns around specific product categories, using a mix of Performance Max and Search campaigns.
✅ Removed irrelevant keywords and expanded the keyword list in Search campaigns.
✅ Launched dynamic remarketing campaigns targeting high-intent audience segments.
✅ Optimized the product feed in Google Merchant Center for better relevance and visibility.
📊 Results After 90 Days
| KPI | Before | After 90 Days |
|---|---|---|
| Cost per Acquisition | 85 RON | 37 RON |
| ROAS | 4.5 | 9.5 |
| Conversion Rate | 1.15% | 2.85% |
| Revenue | – | +200% |
Want better results with less hassle?
As a Google Ads expert, I can help you cut costs and boost conversions with a strategy tailored to your business. Contact me at roxana@ppc-anchor.com and let’s see how we can work together for your business!
